Happy Clients: Public Service Announcements
National Service Organizations
| Campaign | Client | Objective | |
|---|---|---|---|
| “Randy Travis” | American Red Cross | Generate financial contributions for the American Red Cross’ Disaster Relief Fundraising Campaign. | |
| “Holiday Kettle” | Salvation Army | Remind us that the Salvation Army is here to help anyone in need. | |
| “Fall Campaign” | Shriners Hospitals For Children | Create awareness for the Shriners Hospitals orthopedic and burn medical care for children. | |
| “Nerves of Steel” | United Service Organizations (USO) | Seek support for the efforts of our armed forces answering our nation’s call. | |
| “Build a Better World” | U.S. Naval Reserve | Show why so many reservists are active participants in their communities. | |
| “Community Service” | Paralyzed Veterans of America | Increase awareness and recognition for veterans suffering from paralysis and spinal cord injuries. | |
| “The Power of Girls Together” | Girl Scouts of the USA | Inform the public about the fun and educational activities provided by Girl Scouts of the USA in order to encourage young girls to become members. |
Trade
| Campaign | Client | Objective | |
|---|---|---|---|
| “Preventing Birth Defects” | American Bakers Association | Educate viewers about the prevention of birth defects by consuming foods rich in folic acid. | |
| “Diabetes and Your Feet” | American Podiatric Medical Association | Sports personality James Brown explains the key to preventing limb amputations from diabetes. | |
| “Children” | National Pest Management Association | Promote the public health risks that pests and rodents pose to viewers. | |
| “Make Every Can Count” | Aluminum Association | Major league baseball player Sammy Sosa urges consumers to recycle their empty aluminum cans. |
Government
| Campaign | Client | Objective | |
|---|---|---|---|
| “New $20 Bill” | U.S. Treasury | Promote the introduction of a new twenty dollar bill to the American public. | |
| “Elderly Abuse” | California Dept. of Justice | Educate Californians on how to recognize, report, and prevent elder and dependent abuse. | |
| “HIV@Work” | Centers for Disease Control and Prevention (CDC) | Emphasize the continued need for HIV/AIDS awareness and education with a special toll-free telephone number. |
Medical
| Campaign | Client | Objective | |
|---|---|---|---|
| “The Heart of Diabetes: Understanding Insulin Resistance” | American Heart Association | Increase awareness of the connection between diabetes and cardiovascular disease. | |
| “Alonzo Mourning” | National Kidney Foundation | NBA star Alonzo Mourning explains that prevention is the key to beating kidney disease. | |
| “Bob Costas for ALS” | ALS Association | Raise public awareness of amyotrophic lateral sclerosis. | |
| “Hurdles” | March of Dimes | Help raise awareness about Respiratory Syncytial Virus. | |
| “World Without Children” | St. Jude/ALSAC | Educates listeners on how to get involved in St. Jude’s mission of finding cures for diseases that strike down children everywhere. | |
| “Robert Guillaume on Stroke Prevention” | National Stroke Association | Actor Robert Guillaume helps increase awareness of stroke prevention. |
Youth
| Campaign | Client | Objective | |
|---|---|---|---|
| “Direction” | Camp Fire USA | Provide a very special resource to parents and families by explaining how Camp Fire USA engages all children and families. | |
| “Pitch in to Make a Difference” | Aluminum Association | Encourage young viewers to pitch in and make a difference for a better environment by recycling aluminum cans and other goods. |
